THE THREE KEY THRUSTS OF DESIGN FOR ENTERPRISES ARE
DESIGN TOUCH, DESIGN ENGAGE AND DESIGN EXCEL.
The programmes under the three key thrusts help Singapore-based enterprises progress through the
levels of design capabilities: from learning about the value of design, to skilful
integration of design into business strategies.
For more information on the programmes and
the application process, please contact:
Design for Enterprises
Ministry of Information, Communications and the Arts
140 Hill Street, 5th Storey, MICA Building,
Singapore 179369
Hotline: +65 6333 3737
E-mail:
info@designforenterprise.sg
Good design sets you apart from your competitors. Everything about your business – from product,
service to system – speaks of your foothold in the competitive marketplace.
To make your enterprise shine, you need that creative booster: the right synergy between
your business and good design that opens up new possibilities. Because what says it all at
the end of the day, is the sustainable results that you get.
WHO NEEDS DESIGN TOUCH?
Design Touch is for enterprises that are relatively new to design;
that may think of design only for producing marketing materials or creating nicer packaging;
or for those that simply want to learn more about the latest trends in design and business.
HOW CAN DESIGN TOUCH HELP YOU?
Design Touch will put you in touch with the latest design trends, and show you cases successfully
used design as a strategic tool for business growth. It will help you recognise the value of
design - how it is a vital element in growing your business strategically, and competitively.
WHAT PROGRAMMES AWAIT YOU?
From broad-based workshops to focus groups session, you can look forward to a series of enriching
design centric workshops, seminars, conferences and networking sessions organised by Design for
Enterprises or industry experts.
Click
here to view the events calendar.
Design for Enterprises Centre is the central touchpoint where you can learn more about design,
prepare for design integration in your business, and work with creative agencies.
You can make appointments with the managers at the Centre, who can analyse your business needs,
and guide you to the type of design services you may need. You can also visit our resource library for
useful design materials and information. The Design for Enterprises Centre is located in 140 Hill Street,
MICA Building, Singapore 179369
CALL CENTRE
You can reach our managers at 6333 3737 to make appointments, or find out more about the programmes.
For more information on the programmes, please contact:
Design for Enterprises
Ministry of Information, Communications and the Arts
140 Hill Street, 5th Storey, MICA Building,
Singapore 179369
Hotline: +65 6333 3737
E-mail:
info@designforenterprise.sg
Design is in your DNA: it has become the way you run your business. In fact, it is an essential
process for your business growth. You are moving forward to join the top tier of enterprises that
have fully developed the potential of design. And, you know it is possible, because design has made a
decisive difference to your enterprise’s image, and growth.
WHO NEEDS DESIGN EXCEL?
Design Excel is for enterprises that already make design the central strategy of their organisation,
and design thinking is instilled into the DNA of every team member. With Design Excel,
businesses can explore the potential of design at the highest level, set global benchmarks and
inspire others through design thought leadership.
HOW WILL DESIGN EXCEL HELP YOU?
Design Excel will widen your horizons for gaining design knowledge, open up channels for enhancing design
performance, and expand your sphere of influence through multiple platforms and channels.
WHAT PROGRAMMES AWAIT YOU?
Upcoming programmes will provide you with opportunities to tap the minds and skills of internationally renowned
design gurus, groom a new breed of creative leaders in your organisation and achieve international recognition.
For more information on the programmes and
the application process, please contact:
Design for Enterprises
Ministry of Information, Communications and the Arts
140 Hill Street, 5th Storey, MICA Building,
Singapore 179369
Hotline: +65 6333 3737
E-mail:
info@designforenterprise.sg
What can design do for your business? It can be the key to unlock your business problems;
the tool to attract new customers; and the route to earn bigger market share. To tap on the fundamentals of
design is to be able to fuse creativity with practicality. Business, together with design, can give you a
competitive advantage – one that is rooted in practical problem solving through innovative strategy, process
and product development.
WHO NEEDS DESIGN ENGAGE?
Design Engage is for enterprises that understand the value of design, and are ready to
invest effort and resources to build up your enterprise’s design capabilities.
With Design Engage, businesses can learn how to integrate strategic design thinking into
every step of their business process.
HOW CAN DESIGN ENGAGE HELP YOU?
Discover, Develop, and Do. Design Engage enables you to: Discover what design holds for your business,
Develop design strategies that you can deploy to add value to your business, and finally, Do,
to implement the design strategies identified to produce tangible output and solutions.
WHAT PROGRAMMES AWAIT YOU?
DESIGN ENGAGE CONSISTS OF THREE PHASES:
DISCOVER
Design Engage Awareness Workshops provides you with a basic understanding of design -
how design can be effectively deployed to add value to businesses, and whether your company is ready
for the next step in adopting design strategies.
DEVELOP
Phase 1 – Design Strategy Integration is an intensive programme to help design-ready enterprises integrate
strategic design into their business operations and strategies. Guided by Design Facilitators,
you will gain a deeper understanding of the role of design in business and how it can create value for
competitive advantage, acquire key design principles and tools applicable to your business, and develop
design strategies critical in unlocking new business-building opportunities. To embark on Design Engage,
you need to be ready to invest effort and resources on a mid to long term, and be committed to sustain the
outcomes that result from adopting strategic business design. You can get up to 70% support for the Design
Facilitators’ consultancy charges in Phase 1.
DO
Phase 2 – Project Implementation - You now have a full understanding of design and are ready to invest
resources to implement the recommendations and strategies identified in Phase 1. You can create new or improved
products, processes and services with the design capabilities acquired in Phase 1, and use design as a strategic
differentiator to create real and sustainable value, and to produce tangible outputs and solutions.
You can receive up to 50% support for qualifying costs, which include manpower, equipment, materials,
consultancy and acquistion of IP rights.
WHO ARE THE DESIGN FACILITATORS?
Design Facilitators are teams of experts well versed in both design and business management.
They are equipped with the expertise in guiding and building your knowledge on the 'why', 'what'
and 'how' of design that can be adopted strategically into your business operations. What you
and your core team can take away from these sessions are design principles and tools to develop
your business operations, and strategies to unlock new business-building opportunities. These experts
can also play the facilitating role between you and the designers, or design agencies.
For more information on the Design Engage programme and the application process, please contact:
Design for Enterprises
Ministry of Information, Communications and the Arts
140 Hill Street, 5th Storey, MICA Building,
Singapore 179369
Hotline: +65 6333 3737
E-mail:
info@designforenterprises.sg
Provides enterprises with the resources to grow their business through design
Design is a strategic management capability that local companies can adopt to create value and enhance
competitiveness. Design thinking moves beyond aesthetics to solving problems, realising potential and
creating new and tangible business output.
Discover, Develop and Do. Design Engage consists of three phases:
-
Discover. Design Engage Awareness Workshops provides you with a basic understanding of design -
how design can be effectively deployed to add value to businesses, and whether your company is
ready for the next step in adopting design strategies.
-
Develop. Phase 1 – Design Strategy Integration is an intensive programme to help design-ready
enterprises integrate strategic design into their business operations and strategies. Guided by
Design Facilitators, you will gain a deeper understanding of the role of design in business and
how it can create value for competitive advantage, acquire key design principles and tools
applicable to your business, and develop design strategies critical in unlocking new
business-building opportunities. To embark on Design Engage, you need to be ready to invest
effort and resources on a mid to long term, and be committed to sustain the outcomes that result
from adopting strategic business design. You can get up to 70% support for the Design Facilitators'
consultancy charges in Phase 1.
-
Do. Phase 2 – Project Implementation - You now have a full understanding of design and are ready
to invest resources to implement the recommendations and strategies identified in Phase 1. You can
create new or improved products, processes and services with the design capabilities acquired in
Phase 1, and use design as a strategic differentiator to create real and sustainable value, and to
produce tangible outputs and solutions. You can receive up to 50% support for qualifying costs,
which include manpower, equipment, materials, consultancy and acquistion of IP rights.
For more information on the programmes and
the application process, please contact:
Design for Enterprises
Ministry of Information, Communications and the Arts
140 Hill Street, 5th Storey, MICA Building,
Singapore 179369
Hotline: +65 6333 3737
E-mail:
info@designforenterprise.sg